Commanders Act consolidates its position as a brand performance partner with...
This acquisition will enable Commanders Act to develop a unique offering within its Customer Data Platform to help advertisers manage and optimise their media investments. Paris, 3 October 2023 –...
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Cookieless: why you should invest in first-party tracking
Cookielessness – the end of third-party cookies – is encouraging brands to turn to first-party tracking. With very tangible benefits in store. Do you prefer third-party or first-party cookies? I don’t...
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Is it possible to reconcile media budget optimisation and performance?
Against a backdrop of economic uncertainty, budgets are under increasing pressure, and digital teams are being challenged on a daily basis to improve the profitability of their marketing actions....
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The end of third-party cookies – What impact on your marketing campaigns?
In the early days of digital marketing, everything was measurable. But over time, a number of factors have made access to data increasingly complex. Firstly, with the emergence of ad-blockers, and...
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What if you removed all the cookies from your website? Lessons from Sentry’s...
Removing cookies from a website sounds like the worst case scenario for marketers. However, that is what is really coming ahead. So, why not prepare yourself now ? In a bold move, the code monitoring...
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Beyond third-party cookies, the issue of (anonymous) digital identity
After years of discussions, Google seems resigned to eliminate third-party cookies from Chrome (scheduled for October 2024). As the last of the major browsers to reject third-party cookies, Chrome is...
View ArticleFall and rebirth: how Platform X is enabling a return to exhaustive data...
Disappearance of cookies, regulations: the collection of digital data has been under attack for several years, affecting decision-making processes and threatening the proper execution of AI-powered...
View ArticleServer-side in 6 questions
The transition to server-side data collection is becoming the new collection standards, in response to the gradual disappearance of third-party cookies and e-privacy regulations. This revolutionary...
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GTM-ready Server-Side Integration
Why integrate GTM with Platform X for Server-Side data collection? Like many companies, you have chosen to use GTM in Client-Side mode for its ease of deployment and low cost. However, times are...
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Google’s Privacy Sandbox: Situation Report
For months now, the expected end of third-party cookies has been stirring up the digital marketing ecosystem, as it searches for credible alternatives. Developed in beta mode for several years, the...
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